{"product_id":"9781440511417-the-ultimate-sales-letter","title":"The Ultimate Sales Letter, 4th Edition","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAttract New Customers. Boost your Sales.\u003cbr\u003eExplains why some sales letters work and most don't. This title shows how to write copy that any business can use.\u003cbr\u003e\u003cb\u003eWrite Well to Sell Big!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author \u003cb\u003eDan Kennedy\u003c\/b\u003e explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\u003cbr\u003e\u003cbr\u003eAmong other things, he provides:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31617115684961,"sku":"9781440511417","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31801539.jpg?v=1734596129","url":"https:\/\/www.rarewaves.com\/products\/9781440511417-the-ultimate-sales-letter","provider":"Rarewaves.com","version":"1.0","type":"link"}