{"product_id":"9781422122730-persuading-people","title":"Persuading People","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eExpert Solutions to Everyday Challenges\u003cbr\u003ePersuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to: build your credibility; adapt your pitch to your audience; win your listeners' minds and hearts; and, overcome resistance to your proposals.\u003cbr\u003ePersuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55420591178102,"sku":"9781422122730","price":9.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33661834.jpg?v=1748565872","url":"https:\/\/www.rarewaves.com\/products\/9781422122730-persuading-people","provider":"Rarewaves.com","version":"1.0","type":"link"}