{"product_id":"9781412980531-ad-critique","title":"Ad Critique","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Deconstruct Ads in Order to Build Better Advertising\u003cbr\u003eTeaches advertising, marketing, and management students (both the \"suits\" and the \"creatives\") how to effectively judge and critique creativity in advertising.\u003cbr\u003e\u003cp\u003e\u003cb\u003eAd Critique\u003c\/b\u003e teaches advertising, marketing, and management students—both the \"suits\" and the \"creatives\"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55744898564470,"sku":"9781412980531","price":91.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34754987_0e03e2ba-127a-48c6-a4d9-9b438ab52b7c.jpg?v=1749721700","url":"https:\/\/www.rarewaves.com\/products\/9781412980531-ad-critique","provider":"Rarewaves.com","version":"1.0","type":"link"}