{"product_id":"9781405977593-start-with-why","title":"Start With Why","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action\u003cbr\u003eSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike?\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003e'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55147277517174,"sku":"9781405977593","price":10.02,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_39232143_476653ad-55bd-49ab-95a4-24c2964ef974.jpg?v=1767101198","url":"https:\/\/www.rarewaves.com\/products\/9781405977593-start-with-why","provider":"Rarewaves.com","version":"1.0","type":"link"}