{"product_id":"9781405187954-development-communication","title":"Development Communication","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eReframing the Role of the Media\u003cbr\u003eComplete introduction to the history of development communication   Overview of major approaches and theories   Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.\u003cbr\u003eIn \u003ci\u003eDevelopment Communication,\u003c\/i\u003e top media scholars explore the details of communication in areas where modernization has failed to deliver change.  \u003cul\u003e\n\u003cli\u003eOffers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change\u003c\/li\u003e\n\u003cli\u003eDiscusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet\u003c\/li\u003e\n\u003cli\u003eExplores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55177796845942,"sku":"9781405187954","price":106.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27683471.jpg?v=1737582205","url":"https:\/\/www.rarewaves.com\/products\/9781405187954-development-communication","provider":"Rarewaves.com","version":"1.0","type":"link"}