{"product_id":"9781400252770-winning-without-persuading","title":"Winning Without Persuading","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA New Framework for Leading with Curiosity and Story Discovery\u003cbr\u003eAre you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThere is a leadership skill no one taught you—yet it determines the quality of every decision you make.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLeaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.\u003c\/p\u003e\n\u003cp\u003eThe leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don’t yet know how to say.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003eWinning Without Persuading\u003c\/em\u003e, Esther Choy—founder of the Leadership Story Lab—offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.\u003c\/p\u003e\n\u003cp\u003eThe real leadership power lies in learning how to find the stories that change everything.\u003c\/p\u003e\n\u003cp\u003eThrough her T² principle—Transaction × Transformation—Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake better decisions by uncovering what your team isn’t saying—before it’s too late\u003c\/li\u003e\n\u003cli\u003eUse curiosity to access insights, risks, and opportunities that persuasion alone will not reveal\u003c\/li\u003e\n\u003cli\u003eCreate interpersonal connections that enable people to feel seen, speak up, and stay—strengthening engagement, retention, and team performance\u003c\/li\u003e\n\u003cli\u003eAsk the questions that surface original, high-value thinking—not rehashed answers\u003c\/li\u003e\n\u003cli\u003eLead with clarity, human insight, and authentic voice in an age where AI can generate answers—but not understanding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57784998756726,"sku":"9781400252770","price":21.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41143718_613e0bca-bdd1-41f0-bef3-87dc414027c0.jpg?v=1778119759","url":"https:\/\/www.rarewaves.com\/products\/9781400252770-winning-without-persuading","provider":"Rarewaves.com","version":"1.0","type":"link"}