{"product_id":"9781400214884-people-powered","title":"People Powered","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Communities Can Supercharge Your Business, Brand, and Teams\u003cbr\u003eHarness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWhat if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCommunities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePeople Powered\u003c\/em\u003e helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is the key value proposition of building a community?\u003c\/li\u003e\n\u003cli\u003eWhat kind of community do we need and how do we build and integrate it into our organization?\u003c\/li\u003e\n\u003cli\u003eHow do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?\u003c\/li\u003e\n\u003cli\u003eHow do we develop authentic, productive relationships with community members both online and in person?\u003c\/li\u003e\n\u003cli\u003eHow do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?\u003c\/li\u003e\n\u003cli\u003eWhat are the strategic and tactical pitfalls and roadblocks we need to avoid?\u003c\/li\u003e\n\u003cli\u003eHow do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePeople Powered\u003c\/em\u003e pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.\u003c\/p\u003e\n\u003cp\u003eDon’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31637743861857,"sku":"9781400214884","price":17.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29717008.jpg?v=1725696473","url":"https:\/\/www.rarewaves.com\/products\/9781400214884-people-powered","provider":"Rarewaves.com","version":"1.0","type":"link"}