{"product_id":"9781399830577-strategy-in-a-week","title":"7 Lessons in Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMaster Strategy Basics in 7 Steps\u003cbr\u003e7 short lessons that will help you master strategy - whatever your business role.\u003cbr\u003e\u003cp\u003e\u003cb\u003eA SHORT COURSE IN BUSINESS STRATEGY BASICS.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e7 Lessons in Strategy \u003c\/i\u003eis a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.\u003cbr\u003e\u003cbr\u003e* Lesson 1: Understand what strategy is and what it isn't\u003cbr\u003e* Lesson 2: Understand what drives strategy and what strategy drives\u003cbr\u003e* Lesson 3: Understand internal strategy\u003cbr\u003e* Lesson 4: Understand marketing strategy\u003cbr\u003e* Lesson 5: Understand brand strategy\u003cbr\u003e* Lesson 6: Understand competitive strategy\u003cbr\u003e* Lesson 7: Keep strategy going\u003cbr\u003e\u003cbr\u003eExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Strategy \u003c\/i\u003eis your fastest route to success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE SERIES\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56585132048758,"sku":"9781399830577","price":9.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39878681_147923d2-19be-4182-8e7c-99baaadda3c9.jpg?v=1770281461","url":"https:\/\/www.rarewaves.com\/products\/9781399830577-strategy-in-a-week","provider":"Rarewaves.com","version":"1.0","type":"link"}