{"product_id":"9781399822350-self-made-2nd-edition","title":"Self Made, 2nd Edition","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe definitive guide to business startup success\u003cbr\u003eSelf-Made is a market leading and truly definitive guide; a 'go-to' book for all entrepreneurs at any stage of business.\u003cbr\u003e\u003cp\u003eThis authoritative, focused and bestselling guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller-Cole and serial entrepreneur, Dr Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.\u003cbr\u003e\u003cbr\u003eThis fully updated new edition will de-code the jargon that is prevalent in business circles today, providing straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Fully updated and expanded to make it more timely, more international, more practical and more inspiring, it will be a vital tool for Entrepreneurs both inside and outside of the author's hugely motivated network.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41817640992865,"sku":"9781399822350","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_31362871.jpg?v=1736191653","url":"https:\/\/www.rarewaves.com\/products\/9781399822350-self-made-2nd-edition","provider":"Rarewaves.com","version":"1.0","type":"link"}