{"product_id":"9781399809641-smart-brevity","title":"Smart Brevity","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Power of Saying More with Less\u003cbr\u003eThe guide to saying more with less.\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE\u003c\/b\u003e \u003cb\u003e\u003ci\u003eWALL STREET JOURNAL \u003c\/i\u003eAND \u003ci\u003eUSA TODAY \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eBESTSELLING GUIDE TO BRILLIANT COMMUNICATION\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eREADERS LOVE \u003ci\u003eSMART BREVITY\u003c\/i\u003e:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e⭐⭐⭐⭐⭐\u003c\/b\u003e \"This book is soooo good\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003e⭐⭐⭐⭐⭐\u003c\/b\u003e \u003cb\u003e\"\u003c\/b\u003eLove this book, short, punchy, deep, simple and easy to implement\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003e⭐⭐⭐⭐⭐\u003c\/b\u003e \"Genius wrapped in generosity: it shows you how to care about your audience's time\" \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBrevity is confidence. Length is fear.\u003c\/b\u003e This is the guiding principle of \u003ci\u003eSmart Brevity\u003c\/i\u003e, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity.\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003e\u003ci\u003eSMART BREVITY: The Power of Saying More with Less\u003c\/i\u003e\u003c\/b\u003e, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"If getting your message across matters to you, this is the way to do it.\" - \u003cb\u003eArianna Huffington\u003c\/b\u003e, founder and CEO, Thrive\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40652721127521,"sku":"9781399809641","price":11.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/stand_9274759_jpg.jpg?v=1705550479","url":"https:\/\/www.rarewaves.com\/products\/9781399809641-smart-brevity","provider":"Rarewaves.com","version":"1.0","type":"link"}