{"product_id":"9781399643061-profit-first","title":"Profit First","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTransform Your Business from a Cash-Eating Monster to a Money-Making Machine\u003cbr\u003eA refreshed edition of the modern cult classic and business bestseller that shows how to turn any business into a profitable one.\u003cbr\u003e\u003cp\u003e\u003cb\u003e\"START MAKING SOME SERIOUS MONEY.FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST.\"\u003c\/b\u003e\u003cbr\u003e-Verne Harnish, author of \u003ci\u003eScaling Up\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS.\"\u003c\/b\u003e\u003cbr\u003e-Sally Hogshead, author of \u003ci\u003eFascinate\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME.WATCH THE PROFITS ROLL IN.\"\u003c\/b\u003e\u003cbr\u003e-Chris Guillebeau, author of \u003ci\u003eBorn for This\u003c\/i\u003e and \u003ci\u003eThe $100 Startup\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"A GAME CHANGER.YOU NEED THIS BOOK.\"\u003c\/b\u003e\u003cbr\u003e-Michael Port, author of \u003ci\u003eSteal the Show\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"A MUST-READ FOR BUSINESSES LARGE AND SMALL.\"\u003c\/b\u003e\u003cbr\u003e-Jenny Blake, author of \u003ci\u003ePivot\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"THE ROAD MAP TO AVOID BECOMING A STATISTIC.\"\u003c\/b\u003e\u003cbr\u003e-Dawn Fotopulos, associate professor of business, The King's College, New York City; author of \u003ci\u003eAccounting for the Numberphobic\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eUsing Michalowicz's Profit First system, readers will learn that:\u003cbr\u003e\u003cbr\u003e· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.\u003cbr\u003e· A small, profitable business can be worth much more than a large business surviving on its top line.\u003cbr\u003e· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.\u003cbr\u003e\u003cbr\u003eConventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.\u003cbr\u003e\u003cbr\u003eWith dozens of case studies, practical, step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57437643014518,"sku":"9781399643061","price":16.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40305490.jpg?v=1773290262","url":"https:\/\/www.rarewaves.com\/products\/9781399643061-profit-first","provider":"Rarewaves.com","version":"1.0","type":"link"}