{"product_id":"9781399617949-the-ego-trip","title":"The Ego Trip","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePsychedelic Toads, A Trail of Deaths and The Guru Who Peddled Transcendence\u003cbr\u003e\u003cb\u003eA stranger-than-fiction exposé of psychedelic shaman Octavio Rettig, an astonishing glimpse into the way powerful mind-altering molecules are shaping our world - and the only book you need to read on psychedelic toads\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA psychedelic guru, a magical toad and the dark side of the modern quest for transcendence.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Entirely mesmerising . \u003ci\u003eThe Ego Trip \u003c\/i\u003eis itself a trip' \u003cb\u003ePATRICK RADDEN KEEFE\u003c\/b\u003e\u003cbr\u003e'A one of a kind book. I loved it' \u003cb\u003eWILLIAM FINNEGAN\u003c\/b\u003e\u003cbr\u003e'Strange and wonderful' \u003cb\u003eSUSAN ORLEAN\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn 2012, physician Octavio Rettig claimed he had revived a forgotten indigenous ritual: smoking the secretions of the Sonoran Desert toad, which releases a potent psychedelic substance known as 'the God molecule'. The experience promised ego death, communion with the divine and extraordinary relief for those suffering from PTSD, depression and drug addiction. As word spread, Octavio became the face of a global psychedelic movement, drawing seekers from around the world.\u003cbr\u003e\u003cbr\u003eYet as his fame grew, so did troubling reports of extreme dosing, abusive behaviour and a disturbing cult-like following. what began as a spiritual revival evolved into something far more dangerous.\u003cbr\u003e\u003cbr\u003eIn this gripping and deeply reported book, Kimon de Greef explores the promise and the peril of 'toad medicine'. Part true crime, part cult story, part investigative journalism, \u003ci\u003eThe Ego Trip\u003c\/i\u003e chronicles the rise and fall of a self-made messianic figure while probing our relentless search for cosmic understanding.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56585114681718,"sku":"9781399617949","price":18.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39940273_1c1d3dcc-5ebd-4636-81f8-c0832da6f6b1.jpg?v=1770845481","url":"https:\/\/www.rarewaves.com\/products\/9781399617949-the-ego-trip","provider":"Rarewaves.com","version":"1.0","type":"link"}