{"product_id":"9781399502450-affect-theory-and-translation-on-youtube","title":"Affect Theory and Translation on YouTube","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eExplores translation as a means of self-expression and social networking in transnational settings on YouTube.\u003cbr\u003eThe main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'. In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41815151837281,"sku":"9781399502450","price":98.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34748533_5d19a77c-f012-4a51-a44a-69809d5d8684.jpg?v=1749694094","url":"https:\/\/www.rarewaves.com\/products\/9781399502450-affect-theory-and-translation-on-youtube","provider":"Rarewaves.com","version":"1.0","type":"link"}