{"product_id":"9781399430807-pricing-sprint","title":"The Pricing Sprint","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e12 Steps to Unlock the Power of Pricing\u003cbr\u003eHow to turn pricing into a collaborative, evidence-driven process, empowering teams with the tools to unlock growth, build confidence, and achieve exceptional business results.\u003cbr\u003e\u003cp\u003e“A brilliant, step-by-step guide to aligning price with customer behaviour.”\u003cbr\u003e\u003ci\u003e\u003cb\u003eRory Sutherland, Vice Chairman, Ogilvy Group\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eHave you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eIf so, you are not alone.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value.\u003cbr\u003e\u003cbr\u003eIn 12 actionable steps,\u003ci\u003e The Pricing Sprint\u003c\/i\u003e transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.\u003cbr\u003e\u003cbr\u003ePacked with practical tools and case studies, you’ll discover a new approach to pricing that’s as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth – and a team that is engaged and ready to implement them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is more than a book on pricing.\u003c\/b\u003e It’s a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57891677143414,"sku":"9781399430807","price":25.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41516357_bfc99ecb-b660-4568-a9b0-17078d929bf7.jpg?v=1780549353","url":"https:\/\/www.rarewaves.com\/products\/9781399430807-pricing-sprint","provider":"Rarewaves.com","version":"1.0","type":"link"}