{"product_id":"9781398624764-fashion-marketing","title":"Fashion Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eStrategies, Trends and Innovation\u003cbr\u003eUnderstand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion, with this undergraduate textbook.\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis is a key textbook for understanding fashion marketing in a global, digital and sustainable era.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJo Wiltshire\u003c\/b\u003e and \u003cb\u003eCatrin Cousins\u003c\/b\u003e offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry.\u003cbr\u003e\u003cbr\u003eTaking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry.\u003cbr\u003e\u003cbr\u003eDesigned to support both classroom teaching and independent study, this book includes:\u003cbr\u003e-  Practical frameworks and models for understanding fashion consumer behaviour and marketing channels\u003cbr\u003e-  Learning objectives, key concepts and chapter summaries for clear comprehension\u003cbr\u003e-  Discussion questions to encourage reflection and application\u003cbr\u003e-  Online lecturer resources include PowerPoint slides\u003cbr\u003e\u003cbr\u003eWhether studying fashion marketing, retail management, or fashion business, \u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e equips students with the knowledge and skills to navigate and understand today's dynamic fashion marketplace.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57358776140150,"sku":"9781398624764","price":46.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_40185089_2de44afb-112f-4fb6-9b6f-9c824ba6d47a.jpg?v=1772679036","url":"https:\/\/www.rarewaves.com\/products\/9781398624764-fashion-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}