{"product_id":"9781398623675-business-plan-workbook","title":"The Business Plan Workbook","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Step-By-Step Guide to Creating and Developing a Successful Business\u003cbr\u003eLay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe essential textbook for building credible business plans that attract investment and drive results \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNow in its 11th edition, \u003cb\u003e\u003ci\u003eThe Business Plan Workbook\u003c\/i\u003e\u003c\/b\u003e is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting. \u003cbr\u003e\u003cbr\u003eStructured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy. \u003cbr\u003e\u003cbr\u003eDesigned to support independent learning and classroom use, this practical guide includes: \u003cbr\u003e\u003cbr\u003e- Structured assignments to apply key planning principles step by step \u003cbr\u003e\u003cbr\u003e- Case studies from high-growth startups and global innovators \u003cbr\u003e\u003cbr\u003e- Insights into narrative-building and storytelling for investment \u003cbr\u003e\u003cbr\u003e- Downloadable resources, including 80 PowerPoint slides and customizable templates \u003cbr\u003e\u003cbr\u003eWhether studying entrepreneurship or preparing a pitch for your own venture, \u003cb\u003e\u003ci\u003eThe Business Plan Workbook\u003c\/i\u003e\u003c\/b\u003e provides the skills and tools to develop a compelling, viable business proposition.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55988521959798,"sku":"9781398623675","price":27.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35665606.jpg?v=1755205157","url":"https:\/\/www.rarewaves.com\/products\/9781398623675-business-plan-workbook","provider":"Rarewaves.com","version":"1.0","type":"link"}