{"product_id":"9781398623552-trusted-advertising-how-trust-and-comme","title":"Trusted Advertising","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Harness the Value of Trust in Your Brand\u003cbr\u003eUnderstand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.\u003cbr\u003e\u003cp\u003e\u003cb\u003eStrengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eTrusted Advertising\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and rising complexity, this book provides a roadmap to optimize creative effectiveness and improve decision making across channels.\u003cbr\u003e\u003cbr\u003eDrawing on the latest research and insights from organizations including Google, WPP and the Advertising Standards Authority, authors \u003cb\u003eMatt Bourn\u003c\/b\u003e and \u003cb\u003eJames Best\u003c\/b\u003e outline how trust is created, measured and maintained in modern advertising ecosystems. Through detailed chapters, actionable tools and real-world examples from McDonald's, Tesco, Specsavers and more, the book shows how trusted communication can elevate campaign performance and strengthen brand equity.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Apply trust-building principles to improve creative strategy and execution\u003cbr\u003e- Implement frameworks for managing trust across media, platforms and influencer partnerships\u003cbr\u003e- Develop strategies to optimize campaign transparency, consistency and audience engagement\u003cbr\u003e- Understand the role of Gen AI, tech platforms and regulation in shaping trusted advertising\u003cbr\u003e- Use real-world case examples to guide decision making and strengthen professional credibility\u003cbr\u003e\u003cbr\u003eWith a blend of strategic insight and hands-on guidance, \u003ci\u003eTrusted Advertising\u003c\/i\u003e helps you develop the skills and confidence to implement campaigns that perform today and build resilient, trusted brands for the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eadvertising strategy, brand trust, creative effectiveness, media planning, influencer marketing, AI and regulation\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57147902853494,"sku":"9781398623552","price":30.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39866437_3f96c39f-d1dd-40e9-9d56-f37e3e8c82ad.jpg?v=1770268137","url":"https:\/\/www.rarewaves.com\/products\/9781398623552-trusted-advertising-how-trust-and-comme","provider":"Rarewaves.com","version":"1.0","type":"link"}