{"product_id":"9781398623231-market-research-in-practice","title":"Market Research in Practice","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Comprehensive Guide to Customer Insight and Market Understanding\u003cbr\u003eDevelop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.\u003cbr\u003e\u003cp\u003e\u003cb\u003eMaster the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e\u003c\/b\u003e delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies.\u003cbr\u003e\u003cbr\u003eThis updated fifth edition provides a practical foundation in market research fundamentals while addressing challenges such as data privacy, survey reliability and remote collaboration. Author \u003cb\u003ePaul Hague\u003c\/b\u003e covers the rapidly evolving research landscape, exploring evolving consumer behaviour patterns and digital engagement, advanced frameworks for analyzing cross-generational attitudes and preferences and enhanced approaches to desk research and secondary data analysis.\u003cbr\u003e\u003cbr\u003eWritten by an industry expert with over 50 years of experience in market research, the book grounds theoretical concepts in real-world applications through fresh real-world examples from leading brands such as Adidas, Marks \u0026amp; Spencer, Grohe and General Motors. This essential guide includes practical templates, research tools and comprehensive resources for both practitioners and academics.\u003cbr\u003e\u003cbr\u003eWhether you're a student entering the field, an experienced researcher, or a business professional seeking reliable insights, this text provides an invaluable roadmap for navigating the modern market research landscape. The fifth edition of \u003cb\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e\u003c\/b\u003e reflects the industry's digital transformation while maintaining its commitment to fundamental principles that ensure research excellence. It remains the definitive guide for anyone looking to conduct effective, actionable market research in today's dynamic business environment.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56700078424438,"sku":"9781398623231","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38806836.jpg?v=1764383588","url":"https:\/\/www.rarewaves.com\/products\/9781398623231-market-research-in-practice","provider":"Rarewaves.com","version":"1.0","type":"link"}