{"product_id":"9781398623064-people-first-internal-communication","title":"People-First Internal Communication","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eImproving Engagement and Retention in the Workforce\u003cbr\u003eDevelop a people-centric approach to employee communication to drive engagement, retention and staff performance.\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow can you reinvent internal communication to truly connect people and drive performance in the age of AI?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003ePeople-First Internal Communication\u003c\/i\u003e\u003c\/b\u003e is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.\u003cbr\u003e\u003cbr\u003eWritten by \u003cb\u003eEmma Bridger \u003c\/b\u003eand \u003cb\u003eLee Smith\u003c\/b\u003e, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Map communication journeys that align with employee needs and goals\u003cbr\u003e- Build empathy-based personas and design communication experiences that resonate\u003cbr\u003e- Apply data and AI tools to enhance personalization and insight\u003cbr\u003e- Strengthen belonging and culture through purpose-led messaging\u003cbr\u003e- Measure impact to demonstrate communication's strategic value\u003cbr\u003e\u003cbr\u003eWhether you're modernizing internal channels or leading large-scale transformation, \u003cb\u003e\u003ci\u003ePeople-First Internal Communication\u003c\/i\u003e\u003c\/b\u003e helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56700077670774,"sku":"9781398623064","price":34.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38807077.jpg?v=1764364524","url":"https:\/\/www.rarewaves.com\/products\/9781398623064-people-first-internal-communication","provider":"Rarewaves.com","version":"1.0","type":"link"}