{"product_id":"9781398622500-b2b-content-marketing-strategy","title":"B2B Content Marketing Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Media-First Framework That Accelerates Growth\u003cbr\u003eIncrease marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow can you create B2B content marketing strategies that deliver predictable growth?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eB2B Content Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver measurable results. It combines proven principles, detailed frameworks and actionable tools to help you optimize content across every stage of the marketing cycle.\u003cbr\u003e\u003cbr\u003eWritten by B2B marketing expert, \u003cb\u003eDevin Bramhall\u003c\/b\u003e, for professionals navigating shifting buyer behavior, rapid platform changes and outdated playbooks, this book shows how to align media, technology, and audience insight to achieve sustainable growth. Drawing on real-world examples from Cisco, Help Scout and Navattic, you will learn how to:\u003cbr\u003e\u003cbr\u003e- Develop living audience profiles that evolve with market needs\u003cbr\u003e- Apply a media-first approach across owned, earned and paid channels\u003cbr\u003e- Optimize content plans to align with brand and revenue goals\u003cbr\u003e- Build communities that increase reach, trust and loyalty\u003cbr\u003e\u003cbr\u003eWith detailed chapters, practical models and case studies from startups to global enterprises, \u003cb\u003e\u003ci\u003eB2B Content Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e equips you to implement high-impact strategies that strengthen credibility, accelerate growth and enhance your career impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, B2B marketing, media-first approach, content optimization, audience engagement\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56385239220598,"sku":"9781398622500","price":27.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36662021.jpg?v=1760652306","url":"https:\/\/www.rarewaves.com\/products\/9781398622500-b2b-content-marketing-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}