{"product_id":"9781398622067-digital-marketing-strategy-4e","title":"Digital Marketing Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eAn Integrated Approach to Online Marketing\u003cbr\u003ePlan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.\u003cbr\u003e\u003cp\u003e\u003cb\u003eReady to develop and implement a digital marketing strategy that elevates your career?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDigital Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert \u003cb\u003eSimon Kingsnorth\u003c\/b\u003e, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Develop a strategic digital marketing plan using proven frameworks\u003cbr\u003e \u003cbr\u003e- Implement AI-driven tools to enhance campaign efficiency\u003cbr\u003e- Optimize marketing performance with data-backed decision making\u003cbr\u003e- Build career credibility through advanced digital marketing skills\u003cbr\u003e\u003cb\u003e- New to this edition\u003c\/b\u003e: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples\u003cbr\u003e\u003cbr\u003eWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56594334220662,"sku":"9781398622067","price":32.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_37683761_a335f9e2-0b86-476c-a94e-7797f8a006b6.jpg?v=1762395967","url":"https:\/\/www.rarewaves.com\/products\/9781398622067-digital-marketing-strategy-4e","provider":"Rarewaves.com","version":"1.0","type":"link"}