{"product_id":"9781398621725-marketing-strategy","title":"Marketing Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eImplementing and Measuring a Successful Marketing Strategy\u003cbr\u003eCreate an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.\u003cbr\u003e\u003cp\u003eWINNER: \u003ci\u003eThe BookFest Spring Book Awards 2022 - Marketing category (first edition)\u003cbr\u003e\u003c\/i\u003eWINNER: \u003ci\u003eBusiness Book Awards 2022 - Sales \u0026amp; Marketing category (first edition)\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eHow can senior marketing leaders develop and implement a proven strategy to deliver measurable results?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e\u003c\/b\u003e offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, \u003cb\u003eJenna Tiffany\u003c\/b\u003e incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Master key models to analyze the marketing environment strategically\u003cbr\u003e- Implement adaptable frameworks across industries with step-by-step guidance\u003cbr\u003e- Leverage real-world examples and expert interviews for actionable insights\u003cbr\u003e- Measure and optimize marketing success using data-led decision making\u003cbr\u003e\u003cb\u003e- New to this edition\u003c\/b\u003e: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides\u003cbr\u003e\u003cbr\u003eDeveloped for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eStrategic models, Leadership, Data-led decision making, Financial impact, Industry trends\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56385239155062,"sku":"9781398621725","price":35.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36660481.jpg?v=1760713572","url":"https:\/\/www.rarewaves.com\/products\/9781398621725-marketing-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}