{"product_id":"9781398620797-applied-consumer-psychology","title":"Applied Consumer Psychology","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to use psychological insights in marketing\u003cbr\u003eUse this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.\u003cbr\u003e\u003cp\u003e\u003cb\u003eUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eApplied Consumer Psychology \u003c\/i\u003e\u003c\/b\u003eis ideal for students of consumer psychology, specifically at final year undergraduate and postgraduate levels. It is structured around the different practical tasks that marketers face every day. \u003cbr\u003e\u003cbr\u003eThis textbook:\u003cbr\u003e- features chapters on attention, motivation, personality and consumer learning \u003cbr\u003e- demonstrates how these are used in practice across the marketing function\u003cbr\u003e- shows how language in copywriting can affect perception of discount pricing and how eye-tracking technology can help understand what really captures people's attention in advertisements\u003cbr\u003e\u003cbr\u003eThe topics are explored using the latest research and applications, discussing the psychological mechanisms that explain the behaviour. \u003ci\u003eApplied Consumer Psychology \u003c\/i\u003ewill be supported by pedagogical features such as chapter summaries, a glossary of terms and multiple choice questions to help reinforce student learning. Online resources include lecturer PowerPoint slides and interactive experiments.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56795443298678,"sku":"9781398620797","price":42.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38974142_bab1760b-b834-4646-8fb2-0dda37d413c0.jpg?v=1765420159","url":"https:\/\/www.rarewaves.com\/products\/9781398620797-applied-consumer-psychology","provider":"Rarewaves.com","version":"1.0","type":"link"}