{"product_id":"9781398619258-using-creativity-data-in-marketing","title":"Using Creativity and Data in Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUnlocking Creative Value with Insight and Imagination\u003cbr\u003eUnderstand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow can marketing leaders leverage data and creativity to deliver measurable business results?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eUsing Creativity and Data in Marketing\u003c\/i\u003e\u003c\/b\u003e provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Access expert interviews revealing actionable leadership lessons\u003cbr\u003e- Master strategic tools to translate data into creative breakthroughs\u003cbr\u003e- Understand governance and financial impact of data-driven marketing\u003cbr\u003e- Anticipate industry trends with informed, big-picture thinking\u003cbr\u003e- Drive measurable ROI through data-informed, innovative campaigns\u003cbr\u003e\u003cbr\u003eDesigned for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003estrategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56127975457142,"sku":"9781398619258","price":28.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_39473817_d5594a14-0d43-492c-84a6-eca546fbebf1.jpg?v=1768468156","url":"https:\/\/www.rarewaves.com\/products\/9781398619258-using-creativity-data-in-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}