{"product_id":"9781398619135-account-based-marketing","title":"Account-Based Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Definitive Handbook for B2B Marketers\u003cbr\u003eUnderstand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.\u003cbr\u003e\u003cp\u003e\u003cb\u003eLooking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAccount-Based Marketing\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eBev Burgess\u003c\/b\u003e is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models and frameworks to build your company's ABM capabilities through effective structure, processes and organizational alignment.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Develop and implement ABM strategies tailored to      diverse customer segments\u003cbr\u003e- Understand and apply the five core types of ABM to      maximize impact\u003cbr\u003e- Build scalable ABM programs using proven      operational frameworks\u003cbr\u003e- Stay ahead with insights on generative AI's role in      evolving marketing practices\u003cbr\u003e- And learn from detailed real-world examples, including      Accenture, Salesforce, Vodafone and more\u003cbr\u003e\u003cbr\u003ePacked with actionable tools and expert perspectives, this book empowers you to lead ABM initiatives that enhance your career and drive sustainable business growth.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include:\u003c\/b\u003e Account-based marketing, B2B strategy, marketing frameworks, generative AI, real-world examples, career development\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55288518607222,"sku":"9781398619135","price":30.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_39474462_7b6cc882-e210-4186-96d4-2d4e507847f3.jpg?v=1768466581","url":"https:\/\/www.rarewaves.com\/products\/9781398619135-account-based-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}