{"product_id":"9781398618992-culture-led-brands","title":"Culture-Led Brands","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDrive Growth, Build Resilience and Cultivate Resonance\u003cbr\u003eHarness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCulture-Led Brands\u003c\/i\u003e\u003c\/b\u003e offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, \u003cb\u003eLeila Fataar\u003c\/b\u003e, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation\u003cbr\u003e- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility\u003cbr\u003e- Use data-led decision making to measure impact and optimize cultural engagement\u003cbr\u003e- Explore real-world examples from adidas Originals, Guinness and YouTube\u003cbr\u003e- Develop leadership approaches that align internal values with external brand authenticity\u003cbr\u003e\u003cbr\u003eEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eCultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55689229271414,"sku":"9781398618992","price":31.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_34748829_668b27ee-8a01-4f3e-b631-ed0d5c26265c.jpg?v=1749694070","url":"https:\/\/www.rarewaves.com\/products\/9781398618992-culture-led-brands","provider":"Rarewaves.com","version":"1.0","type":"link"}