{"product_id":"9781398618619-consumer-behaviour","title":"Consumer Behaviour","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUnderstanding Consumers in a Digital Landscape\u003cbr\u003eUnderstand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.\u003cbr\u003e\u003cp\u003e\u003cb\u003eWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003ci\u003eConsumer Behaviour \u003c\/i\u003e\u003c\/b\u003ecombines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.\u003cbr\u003e\u003cbr\u003e Features include:\u003cbr\u003e- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.\u003cbr\u003e- Examination of the role of AR\/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.\u003cbr\u003e- Ethical considerations of the digital consumer landscape, including privacy and data concerns. \u003cbr\u003e- Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55288518738294,"sku":"9781398618619","price":45.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_41091892.jpg?v=1777613007","url":"https:\/\/www.rarewaves.com\/products\/9781398618619-consumer-behaviour","provider":"Rarewaves.com","version":"1.0","type":"link"}