{"product_id":"9781398618428-digital-branding","title":"Digital Branding","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Successfully Build and Measure a Brand Online\u003cbr\u003eTake control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.\u003cbr\u003e\u003cp\u003e\u003cb\u003eLooking to strengthen your brand strategy and boost your digital presence with proven frameworks?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDigital Branding\u003c\/i\u003e\u003c\/b\u003e is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author \u003cb\u003eDaniel Rowles\u003c\/b\u003e, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Develop a clear brand planning framework to guide your strategy\u003cbr\u003e- Apply principles of identity development tailored to today's digital landscape\u003cbr\u003e- Implement effective channel selection based on data and market insights\u003cbr\u003e- Optimize your use of Google Analytics, SEO and social media algorithms\u003cbr\u003e- Explore the impact of Generative AI on modern branding techniques\u003cbr\u003e\u003cbr\u003eWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55103077613942,"sku":"9781398618428","price":26.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39479935_4bcdb2b0-a03f-4ff7-87a2-c7976bc14db4.jpg?v=1768481749","url":"https:\/\/www.rarewaves.com\/products\/9781398618428-digital-branding","provider":"Rarewaves.com","version":"1.0","type":"link"}