{"product_id":"9781398617421-data-driven-customer-experience-transformation","title":"Data-Driven Customer Experience Transformation","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eOptimize Your Omnichannel Approach\u003cbr\u003eUnderstand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.\u003cbr\u003e\u003cb\u003eLooking to master customer experience strategy and drive consistent engagement across all channels?\u003c\/b\u003e\u003cb\u003e\u003ci\u003eData-Driven Customer Experience Transformation\u003c\/i\u003e\u003c\/b\u003e is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by \u003cb\u003eMohamed Zaki\u003c\/b\u003e, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.You'll learn how to:- Develop and implement omnichannel CX strategies aligned with business goals- Apply data-driven principles to predict customer engagement and identify growth opportunities- Optimize real-time management of customer interactions for consistency and loyalty- Leverage AI and analytics to deepen customer relationships and enhance personalization- And learn from real-world examples featuring Microsoft, KFC and Emirates AirlineEquip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eCustomer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55657077113206,"sku":"9781398617421","price":107.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34368702.jpg?v=1747651577","url":"https:\/\/www.rarewaves.com\/products\/9781398617421-data-driven-customer-experience-transformation","provider":"Rarewaves.com","version":"1.0","type":"link"}