{"product_id":"9781398617391-data-driven-customer-experience","title":"Data-Driven Customer Experience Transformation","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eOptimize Your Omnichannel Approach\u003cbr\u003eUnderstand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.\u003cbr\u003e\u003cp\u003e\u003cb\u003eLooking to master customer experience strategy and drive consistent engagement across all channels?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eData-Driven Customer Experience Transformation\u003c\/i\u003e\u003c\/b\u003e is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by \u003cb\u003eMohamed Zaki\u003c\/b\u003e, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Develop and implement omnichannel CX strategies aligned with business goals\u003cbr\u003e- Apply data-driven principles to predict customer engagement and identify growth opportunities\u003cbr\u003e- Optimize real-time management of customer interactions for consistency and loyalty\u003cbr\u003e- Leverage AI and analytics to deepen customer relationships and enhance personalization\u003cbr\u003e- And learn from real-world examples featuring Microsoft, KFC and Emirates Airline\u003cbr\u003e\u003cbr\u003eEquip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eCustomer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55426298577270,"sku":"9781398617391","price":32.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41141841.jpg?v=1778100595","url":"https:\/\/www.rarewaves.com\/products\/9781398617391-data-driven-customer-experience","provider":"Rarewaves.com","version":"1.0","type":"link"}