{"product_id":"9781398617179-business-analytics-with-python","title":"Business Analytics with Python","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eEssential Skills for Business Students\u003cbr\u003eLearn how to use Python programming techniques to analyze business data with this introductory textbook for business students.\u003cbr\u003e\u003cb\u003eYour essential textbook for mastering business analytics through Python.\u003c\/b\u003e\u003cb\u003e\u003ci\u003eBusiness Analytics with Python \u003c\/i\u003e\u003c\/b\u003eby \u003cb\u003eBowei Chen \u003c\/b\u003eand \u003cb\u003eGerhard Kling \u003c\/b\u003eis the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.  This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.  Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55288518181238,"sku":"9781398617179","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_39475421.jpg?v=1768474087","url":"https:\/\/www.rarewaves.com\/products\/9781398617179-business-analytics-with-python","provider":"Rarewaves.com","version":"1.0","type":"link"}