{"product_id":"9781398616486-disruptors","title":"The Disruptors","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow 15 Successful Businesses Defied the Norm\u003cbr\u003eMany businesses simply conform, but others disrupt. They achieve success through innovative, trailblazing strategies. \u003ci\u003e\u003cb\u003eThe Disruptors\u003c\/b\u003e \u003c\/i\u003einvestigates the stories behind these revolutionary businesses, uncovering the secrets of their success.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSHORTLISTED: \u003c\/b\u003e\u003ci\u003eBusiness Book Awards 2025\u003c\/i\u003e - \u003ci\u003eStart Up \/Scale Up\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003e\u003ci\u003eThe Disruptors\u003c\/i\u003e\u003c\/b\u003e, leading business journalist \u003cb\u003eSally Percy\u003c\/b\u003e investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.\u003cbr\u003e\u003cbr\u003eSpotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. \u003cb\u003e\u003ci\u003eThe Disruptors \u003c\/i\u003e\u003c\/b\u003edives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41789709254753,"sku":"9781398616486","price":12.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39481442_aa0f92b8-dacb-425a-b78a-20f09aead105.jpg?v=1768482938","url":"https:\/\/www.rarewaves.com\/products\/9781398616486-disruptors","provider":"Rarewaves.com","version":"1.0","type":"link"}