{"product_id":"9781398613553-complete-copywriter","title":"The Complete Copywriter","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Definitive Guide to Marketing with Words\u003cbr\u003eWrite effective copy that is concise, contemporary, captivating and customer-focused.\u003cbr\u003e\u003cp\u003e\u003cb\u003eLooking to write marketing copy that truly connects with your audience and stands out?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eThe Complete Copywriter\u003c\/i\u003e\u003c\/b\u003e is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.\u003cbr\u003e\u003cbr\u003eYou'll learn how to: \u003cbr\u003e- Learn how to understand your customers and tailor      your messages\u003cbr\u003e- Discover practical tips to keep your copy targeted,      personal and conversational\u003cbr\u003e- Know your way around writing for social media,      press releases, landing pages and more\u003cbr\u003e- Develop skills like creativity, empathy and      adaptability in your writing\u003cbr\u003e- Use real-world examples to see how great copy      drives results\u003cbr\u003e\u003cbr\u003eThis book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include\u003c\/i\u003e: \u003c\/b\u003eCopywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55172208361846,"sku":"9781398613553","price":65.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33131942.jpg?v=1739420654","url":"https:\/\/www.rarewaves.com\/products\/9781398613553-complete-copywriter","provider":"Rarewaves.com","version":"1.0","type":"link"}