{"product_id":"9781398611627-responsible-marketing","title":"Responsible Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Create an Authentic and Inclusive Marketing Strategy\u003cbr\u003eUnlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.\u003cbr\u003e\u003cp\u003e\u003cb\u003eWINNER:\u003c\/b\u003e \u003ci\u003eAxiom Business Book Award 2026 - Bronze Medal, Advertising\/Marketing\/PR\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eDISTINGUISHED FAVORITE: \u003c\/b\u003e\u003ci\u003eNYC Big Book Award 2025 - Social\/Political Change\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eFINALIST\u003c\/b\u003e: \u003ci\u003eGoody Business Book Award 2025 - Marketing - Digital Marketing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eResponsible Marketing\u003c\/i\u003e\u003c\/b\u003e takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. \u003cb\u003eLola Bakare\u003c\/b\u003e demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eResponsible Marketing\u003c\/i\u003e\u003c\/b\u003e walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":54764170969462,"sku":"9781398611627","price":30.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39939984.jpg?v=1770830734","url":"https:\/\/www.rarewaves.com\/products\/9781398611627-responsible-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}