{"product_id":"9781398611603-brand-management","title":"Brand Management","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePrinciples and Applications for Effective Branding\u003cbr\u003eLearn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.\u003c\/b\u003e \u003cb\u003e \u003ci\u003eBrand Management\u003c\/i\u003e \u003c\/b\u003ecombines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture.   Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm \u0026amp; Hammer, Balenciaga and Netflix, \u003cb\u003e\u003ci\u003eBrand Management\u003c\/i\u003e\u003c\/b\u003e also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55609037619574,"sku":"9781398611603","price":171.23,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33130247.jpg?v=1746677863","url":"https:\/\/www.rarewaves.com\/products\/9781398611603-brand-management","provider":"Rarewaves.com","version":"1.0","type":"link"}