{"product_id":"9781398611276-brand-love","title":"Brand Love","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eBuilding Strong Consumer-Brand Connections\u003cbr\u003eDiscover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe best brands evoke the emotions of their customers by tapping into their hearts and minds.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIndividuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist \u003cb\u003eLydia Michael\u003c\/b\u003e breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBrand Love\u003c\/i\u003e\u003c\/b\u003e describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a \"brand love\" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.\u003cbr\u003e\u003cbr\u003eWhether you're a marketer for a big or small brand, \u003cb\u003e\u003ci\u003eBrand Love\u003c\/i\u003e\u003c\/b\u003e will show you how to capture the hearts of your customers.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40880140648545,"sku":"9781398611276","price":30.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41143427_aa0e560d-b33e-4c52-976a-cf4aaf7705b7.jpg?v=1778120253","url":"https:\/\/www.rarewaves.com\/products\/9781398611276-brand-love","provider":"Rarewaves.com","version":"1.0","type":"link"}