{"product_id":"9781398610019-social-media-strategy-2e","title":"Social Media Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Practical Guide to Social Media Marketing and Customer Engagement\u003cbr\u003eCreate a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSocial media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIntegrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. \u003cb\u003e\u003ci\u003eSocial Media Strategy\u003c\/i\u003e\u003c\/b\u003e gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:\u003cbr\u003e\u003cbr\u003e- Identifying and targeting audience segments \u003cbr\u003e- Maximizing social search \u003cbr\u003e- Enhanced reputation management \u003cbr\u003e- Managing a diversified influencer portfolio \u003cbr\u003e- Selecting the right channels for organic and paid      social \u003cbr\u003e- Creating a process and structure to improve      efficiencies\u003cbr\u003e- Using appropriate technology including AI\u003cbr\u003e\u003cbr\u003eWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. \u003cb\u003e\u003ci\u003eSocial Media Strategy\u003c\/i\u003e\u003c\/b\u003e delivers a long-term solution for maximizing social media-led business development.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55209916432758,"sku":"9781398610019","price":105.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33147311.jpg?v=1763013743","url":"https:\/\/www.rarewaves.com\/products\/9781398610019-social-media-strategy-2e","provider":"Rarewaves.com","version":"1.0","type":"link"}