{"product_id":"9781398609662-marketers-guide-to-digital-advertising","title":"A Marketer's Guide to Digital Advertising","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eTransparency, Metrics, and Money\u003cbr\u003eGain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. \u003cb\u003e\u003ci\u003eA Marketer's Guide to Digital Advertising\u003c\/i\u003e\u003c\/b\u003e helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.\u003cbr\u003e\u003cbr\u003e Digital advertising consultants \u003cb\u003eShailin Dhar and Scott Thomson\u003c\/b\u003e outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. \u003cb\u003e\u003ci\u003eA Marketer's Guide to Digital Advertising \u003c\/i\u003e\u003c\/b\u003eoffers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40805071847521,"sku":"9781398609662","price":31.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41157479.jpg?v=1778120242","url":"https:\/\/www.rarewaves.com\/products\/9781398609662-marketers-guide-to-digital-advertising","provider":"Rarewaves.com","version":"1.0","type":"link"}