{"product_id":"9781398609419-crisis-communication-strategies","title":"Crisis Communication Strategies","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePrepare, Respond and Recover Effectively in Unpredictable and Urgent Situations\u003cbr\u003eEffectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.\u003cbr\u003e\u003cb\u003eIs your company equipped to deal with any   kind of crisis - whether caused by internal error, customer action or social   media mishap? This bestselling guide gives readers the skills,   tools and knowledge to respond effectively to high-stake situations and   protect your brand from disaster.\u003c\/b\u003e\u003cb\u003e\u003ci\u003eCrisis Communication Strategies\u003c\/i\u003e\u003c\/b\u003e is a must-have guide that   covers the whole span of a crisis from preparing and laying the groundwork   before it occurs, during the incident and the aftermath, including the move   to recovery and beyond. It guides readers through each phase, providing   details of what to consider, what should be done, tips and checklists for   improved responses.This second edition of \u003cb\u003e\u003ci\u003eCrisis Communication Strategies\u003c\/i\u003e\u003c\/b\u003e provides   new sections on managing long-running crises. It also contains new content   looking at the phases of crises, behavioural communication as a tactic and   how to ensure diversity and inclusivity in tumultuous times.Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired   International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing a   crisis communication response that has people at its heart. This is an   essential guide for PR and communications professionals who wish to protect   their company and build long-term resilience.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40736988102753,"sku":"9781398609419","price":32.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33130584.jpg?v=1739420732","url":"https:\/\/www.rarewaves.com\/products\/9781398609419-crisis-communication-strategies","provider":"Rarewaves.com","version":"1.0","type":"link"}