{"product_id":"9781398608436-high-impact-content-marketing","title":"High-Impact Content Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eStrategies to Make Your Content Intentional, Engaging and Effective\u003cbr\u003eIncrease engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.\u003cbr\u003e\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eChoice Reviews - Outstanding Academic Title, 2024\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003e2023 Goody Business Book Awards - Marketing - Digital Marketing\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003e2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business \u0026amp; Enterprise\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eDISTINGUISHED FAVORITE: \u003c\/b\u003e\u003ci\u003eIndependent Press Award 2025 - Marketing \u0026amp; Public Relations\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today \u003ci\u003eand \u003c\/i\u003ethe future, content marketers need to rethink their approach or go the way of the dinosaurs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHigh-Impact Content Marketing\u003c\/i\u003e\u003c\/b\u003e shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually \u003ci\u003ewant \u003c\/i\u003eto consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.\u003cbr\u003e\u003cbr\u003e What makes \u003cb\u003e\u003ci\u003eHigh-Impact Content Marketing \u003c\/i\u003e\u003c\/b\u003eunique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40880140419169,"sku":"9781398608436","price":31.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39478913.jpg?v=1769472553","url":"https:\/\/www.rarewaves.com\/products\/9781398608436-high-impact-content-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}