{"product_id":"9781398607989-e-commerce-growth-strategy","title":"E-Commerce Growth Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers\u003cbr\u003eWin and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.\u003cbr\u003e\u003cp\u003e\u003cb\u003eIncrease visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.\u003cbr\u003e\u003cbr\u003eWritten by an experienced e-commerce growth advisor and operator,\u003cb\u003e \u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. \u003cb\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40923947073633,"sku":"9781398607989","price":31.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41157361.jpg?v=1778120194","url":"https:\/\/www.rarewaves.com\/products\/9781398607989-e-commerce-growth-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}