{"product_id":"9781398607804-myths-of-social-media-2e","title":"Myths of Social Media","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDispel the Misconceptions and Master Social Media\u003cbr\u003eUnderstand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.\u003cbr\u003e\u003cb\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\u003c\/b\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e, \u003c\/b\u003edigital consultant \u003cb\u003eMichelle Carvill \u003c\/b\u003eand workplace psychologist \u003cb\u003eIan MacRae \u003c\/b\u003edismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e \u003c\/b\u003edebunks the most commonly held myths and shows you how to use social media effectively for work and at work.\u003cb\u003eAbout the Business Myths series.\u003c\/b\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55262517035382,"sku":"9781398607804","price":44.27,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33147171.jpg?v=1739456350","url":"https:\/\/www.rarewaves.com\/products\/9781398607804-myths-of-social-media-2e","provider":"Rarewaves.com","version":"1.0","type":"link"}