{"product_id":"9781398606999-everyday-communication-strateg","title":"Everyday Communication Strategies","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eManage Common Issues to Prevent a Crisis and Protect Your Brand\u003cbr\u003e\u003cb\u003eRespond effectively to day-to-day problems, challenges and incidents to prevent them from developing into a crisis and disrupting your business with this best-practice communications roadmap.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eProtect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.\u003c\/b\u003eFor most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. \u003cb\u003e\u003ci\u003eEveryday Communication Strategies\u003c\/i\u003e\u003c\/b\u003e shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. \u003cb\u003e\u003ci\u003eEveryday Communication Strategies\u003c\/i\u003e\u003c\/b\u003e is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55258012582262,"sku":"9781398606999","price":90.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33151233.jpg?v=1739436620","url":"https:\/\/www.rarewaves.com\/products\/9781398606999-everyday-communication-strateg","provider":"Rarewaves.com","version":"1.0","type":"link"}