{"product_id":"9781398606685-using-behavioral-science-in-ma","title":"Using Behavioral Science in Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDrive Customer Action and Loyalty by Prompting Instinctive Responses\u003cbr\u003eApply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.\u003cbr\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003e2023\u003c\/i\u003e \u003ci\u003eAmerican Marketing Association Foundation Leonard L. Berry Marketing Book Award\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003e2024 Axiom Business Book Awards - Silver Medal in Advertising \/ Marketing \/ PR\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eNational Indie Excellence Awards 2023 - Marketing \u0026amp; Public Relations\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eReaders' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003eNYC Big Book Award 2023\u003c\/i\u003e - \u003ci\u003eMarketing \u0026amp; Public Relations\u003c\/i\u003e\u003cb\u003eWINNER: \u003c\/b\u003e\u003ci\u003e2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business \u0026amp; Enterprise\u003c\/i\u003e\u003cb\u003eFINALIST: \u003c\/b\u003e\u003ci\u003eNext Generation Indie Book Awards 2023 - Business\u003c\/i\u003e\u003cb\u003eFINALIST: \u003c\/b\u003e\u003ci\u003eAmerican Book Fest Best Book Award 2023 - Marketing \u0026amp; Advertising\u003c\/i\u003e\u003cb\u003eSHORTLISTED: \u003c\/b\u003e\u003ci\u003eBusiness Book Awards 2023\u003c\/i\u003e \u003ci\u003e- Smart Thinking\u003c\/i\u003e\u003cb\u003eIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.\u003c\/b\u003e \u003cb\u003e \u003ci\u003eUsing Behavioral Science in Marketing\u003c\/i\u003e\u003c\/b\u003e shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT\u0026amp;T, Apple, Spotify and \u003ci\u003eThe Wall Street Journal \u003c\/i\u003eshowing how these approaches have been used in practice.  \u003cb\u003e\u003ci\u003eUsing Behavioral Science in Marketing\u003c\/i\u003e\u003c\/b\u003e also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41048966135905,"sku":"9781398606685","price":104.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_33127701.jpg?v=1739417705","url":"https:\/\/www.rarewaves.com\/products\/9781398606685-using-behavioral-science-in-ma","provider":"Rarewaves.com","version":"1.0","type":"link"}