{"product_id":"9781398605701-ht-write-a-marketing-plan-7e","title":"How to Write a Marketing Plan","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDefine Your Strategy, Plan Effectively and Reach Your Marketing Goals\u003cbr\u003eGain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.\u003cbr\u003e\u003cb\u003eA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.\u003c\/b\u003e\u003ci\u003e\u003cb\u003eHow to Write a Marketing Plan\u003c\/b\u003e \u003c\/i\u003eincludes advice on  producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media\u003cb\u003e. \u003c\/b\u003eThis 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.\u003cb\u003eThe Creating Success series of books.\u003c\/b\u003eUnlock vital skills, power up your performance and get ahead with the bestselling \u003ci\u003e\u003cb\u003eCreating Success\u003c\/b\u003e\u003c\/i\u003e series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time.  Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55211228725622,"sku":"9781398605701","price":52.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29759367.jpg?v=1738245114","url":"https:\/\/www.rarewaves.com\/products\/9781398605701-ht-write-a-marketing-plan-7e","provider":"Rarewaves.com","version":"1.0","type":"link"}