{"product_id":"9781398603394-the-digital-marketing-handbook","title":"The Digital Marketing Handbook","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eDeliver Powerful Digital Campaigns\u003cbr\u003eProduce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice. \u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBuild, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.\u003cbr\u003e\u003cbr\u003e Written by recognized industry expert and bestselling author, Simon Kingsnorth, \u003cb\u003e\u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to  use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57151323799926,"sku":"9781398603394","price":30.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_33150341.jpg?v=1769449183","url":"https:\/\/www.rarewaves.com\/products\/9781398603394-the-digital-marketing-handbook","provider":"Rarewaves.com","version":"1.0","type":"link"}