{"product_id":"9781398603332-words-that-work","title":"Words That Work","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCommunicate Your Purpose, Your Profits and Your Performance. Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e \u003c\/b\u003egive leaders the playbook for successful communications. \u003cb\u003eChallenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with \u003ci\u003eWords That Work\u003c\/i\u003e.\u003c\/b\u003eWhen a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But \u003cb\u003e\u003ci\u003eWords That Work\u003c\/i\u003e\u003c\/b\u003e does more than that. It calls on leaders to challenge the 'usual' business conversations. \u003cb\u003eVal Wright\u003c\/b\u003e turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55208717091190,"sku":"9781398603332","price":88.53,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29589349.jpg?v=1738220318","url":"https:\/\/www.rarewaves.com\/products\/9781398603332-words-that-work","provider":"Rarewaves.com","version":"1.0","type":"link"}