{"product_id":"9781394395002-valuable-visible","title":"Valuable and Visible","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eRedefining Personal Branding by Leading with Impact Over Image\u003cbr\u003e\u003cp\u003e\u003cb\u003eYou’re tired. You’ve done everything right—and everyone else keeps getting chosen but you.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you feel overlooked and don’t know where to begin, \u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e\u003c\/b\u003e gives you a clear, simple way to change that.\u003c\/p\u003e \u003cp\u003eVanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.\u003c\/p\u003e \u003cp\u003eThis is where most advice gets it wrong: The real problem isn’t a lack of talent or ability, it’s that you aren’t memorable yet.\u003c\/p\u003e \u003cp\u003eIn today’s AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEveryone says personal branding is about you. Everyone is wrong.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe best brands don’t talk about themselves.\u003cbr\u003e They help people think more clearly.\u003cbr\u003e They simplify problems.\u003cbr\u003e They share what they know.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e \u003c\/b\u003ehelps you do the same.\u003c\/p\u003e \u003cp\u003eInside, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTurn your expertise into ideas people remember and repeat.\u003c\/li\u003e\n\u003cli\u003eShare your thinking in a way that builds trust and credibility.\u003c\/li\u003e\n\u003cli\u003eCreate visibility by helping others, not performing for them.\u003c\/li\u003e\n\u003cli\u003eBecome known for a clear point of view that opens real doors.\u003c\/li\u003e\n\u003cli\u003eCreate a pull effect to gain opportunities, clients, business and organizational growth, and more.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis is a redefined personal branding method—one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57730499051894,"sku":"9781394395002","price":18.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41145830.jpg?v=1778105337","url":"https:\/\/www.rarewaves.com\/products\/9781394395002-valuable-visible","provider":"Rarewaves.com","version":"1.0","type":"link"}