{"product_id":"9781394370450-neurogiving","title":"Neurogiving","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Science of Donor Decision-Making\u003cbr\u003e\u003cp\u003e\u003cb\u003eA comprehensive discussion of the latest advances in fundraising strategy and donor decision-making\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eNeurogiving: The Science of Donor Decision-Making,\u003c\/i\u003e fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks \u003ci\u003ewhy\u003c\/i\u003e donors move from considering a donation to actually donating. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNeurogiving\u003c\/i\u003e integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. \u003c\/p\u003e\n\u003cp\u003eReaders will also find: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIllustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts\u003c\/li\u003e\n\u003cli\u003eAccessible descriptions of the reasons people give and why they might give repeatedly\u003c\/li\u003e\n\u003cli\u003eThe potential role for artificial intelligence and machine learning in donor engagement and personalization\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, \u003ci\u003eNeurogiving\u003c\/i\u003e is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56700066857334,"sku":"9781394370450","price":18.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_38986426_8e408c48-ef6f-4e22-83a7-a5dd0400909e.jpg?v=1765994130","url":"https:\/\/www.rarewaves.com\/products\/9781394370450-neurogiving","provider":"Rarewaves.com","version":"1.0","type":"link"}