{"product_id":"9781394351459-boom-to-backlash-c","title":"Boom to Backlash","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eGeorge Floyd's Legacy on DEI as a Business Imperative\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow the murder of George Floyd transformed the attitude towards and implementation of DEI across the world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBoom to Backlash: George Floyd's Legacy on DEI as a Business Imperative\u003c\/i\u003e examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eThe mischaracterization of DEI as “new” or “woke” by various platforms\u003c\/li\u003e\n\u003cli\u003eThe real impact of DEI on a business's bottom line\u003c\/li\u003e\n\u003cli\u003eThe future of DEI with respect to the current political climate and technology's role in implementation strategies\u003c\/li\u003e\n\u003cli\u003eWhy George Floyd's murder was a catalyst for change\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eBy addressing these critical aspects of DEI within the context of recent historical events, \u003ci\u003eBoom to Backlash\u003c\/i\u003e engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55634161828214,"sku":"9781394351459","price":18.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_34482797_273aeeff-1272-4da5-95c3-7df89e69c747.jpg?v=1747941369","url":"https:\/\/www.rarewaves.com\/products\/9781394351459-boom-to-backlash-c","provider":"Rarewaves.com","version":"1.0","type":"link"}